Bidpath – A Leading Global Auction Software Company – today announced the strategic acquisition of German based auction technology provider, AuctioNovo GmbH (“AuctioNovo”). The company, headquartered in Dresden, is the leading provider of Auction technology in Germany and Austria, and has a 15-year history of serving the auction community.

Founded by Harry Ralf Herrling and Bernd Kelchner in 2012, AuctioNovo technology was originally acquired from Kommunikationsagentur SWZ in 2004 and was known by the brand name NetZone GmbH. AuctioNovo will continue as usual in its day-to-day business activity but will become a wholly-owned subsidiary of Bidpath. Harry Ralf Herrling and Bernd Kelchner will continue in their roles as CEO and the AutionNovo team will remain in their current roles, to be joined by new team members to drive further development and sales of Bidpath products and services throughout Europe.

David Brindley, President of Bidpath said: “We are delighted to have successfully acquired the AuctioNovo business as part of our strategic growth in the EMEA region. We are fully committed to the ongoing development and support of Auctiooffice, Auctioweb and Auctiolive, and our team are looking forward to working with Bernd and Harry to drive product development and client acquisition throughout the region. The culture and business practices of AuctioNovo were a good fit for the Bidpath group, where we put the interests of our clients at the heart of everything we do.”

Bernd Kelchner, CEO of AuctioNovo said: “It’s an exciting time for AuctioNovo where we’ve grown significantly over the past 15 years to secure the foothold in Europe we are now excited to be able to develop as part of a larger Global group. We are looking forward to being able to deliver more dynamic, innovative and high-quality products and services to our existing clients, as well as taking the suite of Bidpath technology in to new areas of the industry, and new markets throughout the EMEA region.